How These Results Were Achieved
This trailer dealership generated 3,000+ verified leads in just one month, even as a relatively new company. Success came from the combination of optimized lead generation campaigns, high-performing creatives, and website refinements that built trust and accelerated sales.
Meta Ads Performance:
We optimized Facebook Instant Lead Forms, making it frictionless for prospects to inquire. Multiple creative styles were tested, but the clear winners were:
- Creatives with transparent pricing which attracted serious buyers ready to make a decision.
- Video reels that broke down industry lingo, highlighted trailer quality features, and showcased inventory in action.
This strategy not only increased lead volume but also improved lead quality, resulting in 45 closed deals by the end of the month.
Website Enhancements:
To maximize conversions from ad-driven traffic, we refined the dealership website with:
- A Weekly Deals section to help clear older inventory while encouraging time-sensitive purchases.
- A sticky review button to build credibility and establish trust with new visitors.
- Video banners showcasing the dealership’s lot and variety of trailers, reinforcing reputation and selection.
These adjustments positioned the dealership as credible, transparent, and customer-first – critical factors for high-value purchases
Sales Funnel Optimization:
On Meta, we built a dedicated lead funnel for messaging conversations, enabling sales reps to follow up instantly with prospects. This reduced lead response time and helped close more trailers by keeping conversations warm.
Financing Partnership:
To make purchasing even easier, we integrated Transax, a financing partner that streamlined the application process. This removed friction from one of the biggest barriers in trailer sales – securing financing – and helped customers feel confident moving forward with their purchase.
Why This Matters:
For trailer dealerships, high-quality leads are the lifeblood of sales. By combining optimized Facebook lead forms, proven creative formats, trust-building website features, & streamlined financing solutions, dealerships can generate thousands of leads in a single month and quickly turn them into closed deals.
This case demonstrates that even new dealerships can achieve rapid growth when ads, website experience, & sales processes are aligned.