Cold Pressed Oils Growth Campaign
Mahaanss, a premium cold pressed oil brand, improved organic visibility, keyword rankings, and purchase-driven traffic through a strategic SEO and content optimization campaign. By targeting high-intent search queries and building strong topical authority, the brand achieved consistent growth in both traffic and product engagement.
Client Mahaanss
Service SEO & Content Strategy
Category Health & Food — Cold Pressed Oils
Year 2025
Results
We restructured the entire SEO approach to focus only on high-intent and product-driven searches, eliminating generic and low-converting traffic. Instead of broad food-related keywords, we targeted buyer-intent queries such as cold pressed oils Canada, peanut oil for deep frying, and cold pressed white sesame oil. Content and product pages were optimized to directly match user intent, ensuring visitors landed on the most relevant pages. To improve engagement and conversions, we enhanced product descriptions, added FAQ sections, and strengthened internal linking across all key pages.
GOOGLE ADS PERFORMANCE
| Metric | Before | After | Change | Why This Matters |
|---|---|---|---|---|
| Organic Traffic | Low | High | ↑ Significant | More users discovering products organically |
| Keyword Rankings | Limited | Top 10 | ↑ Strong Growth | Better visibility for buying keywords |
| Bounce Rate | 68% | 42% | ↓ 38% | Visitors found relevant content |
| Avg. Session Time | Low | High | ↑ Improved | Better engagement with product pages |
WEBSITE PERFORMANCE
| Metric | Before | After | Change | Why This Matters |
|---|---|---|---|---|
| Product Page Engagement | Low | High | ↑ Improved | Users interacting more with product pages |
| Click-to-Product Actions | Low | Increased | ↑ Strong Growth | More users exploring and viewing products |
| Conversion Intent Traffic | Low | High | ↑ Improved | More users landing with buying intent |
| Keyword-Based Landing Traffic | Limited | Expanded | ↑ Significant | Traffic coming from high-intent searches |
| Average Time on Site | Low | Higher | ↑ Improved | Users spending more time exploring products |
| Bounce Rate | 68% | 42% | ↓ 38% | Better content relevance and engagement |
Performance & Rankings
We focused on ranking for high-conversion keywords instead of vanity traffic.
Key Actions:- Targeted long-tail buyer intent keywords
- Optimized product pages for conversions
- Built content clusters around oil benefits & usage
- Improved internal linking and on-page SEO
- Added FAQ schema for better SERP visibility
The result was more qualified callers and lower CPC.
Keywords
Top Keyword Rankings
The keyword strategy focused on high-intent, purchase-driven searches, targeting users actively looking to buy or compare cold pressed oils rather than just gather information.
By ranking for queries like cold pressed oils Canada and cold pressed white sesame oil, the website attracted users with strong buying intent, leading to better engagement and higher conversion potential.
This approach helped the brand appear across traditional search rankings, product-based queries, and local discovery results, strengthening its authority in the cold pressed oils category.
| Keyword | Position |
|---|---|
| cold pressed oils Canada | #1 |
| peanut oil for deep frying | #5 |
| cold pressed white sesame oil | #4 |
| fresh cold pressed oil | #9 |
Content & SEO Strategy
To build authority in the cold pressed oil niche, we implemented:
Product-Focused Optimization
Each oil variant page was optimized with clear benefits, use cases, and targeted keywords.
- Cooking use (deep frying, daily cooking)
- Health benefits
- Product comparisons
We created supporting content around:
- Benefits of cold pressed oils
- Cooking applications
- Oil comparisons
Website Optimization
- Added clear product descriptions
- Improved mobile experience
- Strengthened CTA placements
- Integrated FAQs for better trust and SEO
Why These Results Happened
- High-Intent Traffic Only We focused on keywords that attract buyers, not just visitors.
- Authority Building Content clusters positioned the brand as a trusted source in the health oil niche.
- Better Search Matching Pages matched user intent exactly, improving rankings and engagement.
- Improved User Experience Faster, cleaner, and mobile-friendly pages increased conversions.
Takeaway
By aligning SEO strategy with user intent and product-focused content, Mahaanss achieved:
- Higher organic visibility
- Better keyword rankings
- Increased engagement
- More purchase-driven traffic