PPC for Plumbers

These are the Google guaranteed boxes at the very top of search results. When a homeowner’s water heater floods the basement, your name and phone number show up before any regular ad. We get you verified and manage the whole thing so you don’t pay for fake leads.

• Full setup and verification — we handle the background check
• Budget control so you don’t overpay for quiet days
• We help you get real reviews for that green checkmark
• Track every lead back to jobs booked, not just calls

People type things like “plumber near me open now” or “fix clogged drain cost.” We build search campaigns that catch those exact moments. When someone needs help immediately, you’re the one they call.

• Target emergency keywords like “burst pipe” and “no hot water”
• Use location terms like neighborhood names and zip codes
• Write ads that mention “same day” and “24/7” for urgency
• Block searches for “how to” and “DIY” — those people won’t pay

Most people don’t call the first time they see your ad. They click, look around, and forget because life gets in the way. We show your ad again later on news sites, weather apps, and Facebook until they remember their toilet is still broken.

• Show ads to people who already visited your site
• Target homeowners by zip code and income level
• Use simple banner ads with your phone number big and clear
• Cap how many times they see it so you don’t annoy anyone

Someone clicks an ad for “water heater repair” and lands on your homepage about drain cleaning. They leave immediately. We make sure the page matches the ad and puts your phone number where they can’t miss it.

• Ad headline matches the headline on the page
• Phone number and contact form right at the top
• Remove the menu so they don’t wander off to read your blog
• Add photos of real jobs you finished last week

Most plumbing ads all sound the same. “Licensed. Insured. Reliable.” Yawn. We write ads that talk about what homeowners actually care about — price, speed, and whether you’ll show up when you say you will.

• Mention flat rate pricing or free estimates if you offer them
• Use words like “tonight” and “same day” for emergency jobs
• Address fears like “no overtime charges” and “clean work”
• Test two versions against each other and keep the winner

You don’t have time to watch your ad account every day. Neither do we — but we do it anyway. We check search terms, kill keywords that waste money, adjust bids when storms roll in, and send you a simple report.

• Add negative keywords daily
• Adjust bids higher during rainstorms and cold snaps
• Pause ads that aren’t getting calls within 48 hours
• Send you a short report showing cost per booked job

Not every search is an emergency. Some people are just researching. Some are comparing prices. Some have water spraying everywhere. We build campaigns for every stage so you don’t miss a single job.

• Top funnel: tips about when to replace vs. repair a water heater
• Middle funnel: pricing guides and coupon offers for new customers
• Bottom funnel: “call now,” “same day service,” emergency buttons
• Track how people go from reading to calling and booking