PPC For Law Firms

A DUI search and a bankruptcy search are totally different. So why run the same ad for both? We don’t. We build separate campaigns for each practice area so your money goes toward cases you actually want.

• One campaign for PI, one for family, one for criminal — no mixing.
• Ads speak directly to that specific problem.
• Clicks go to the page that matches the ad.
• We kill what’s not working fast.

Those “Google Guaranteed” boxes at the very top? That’s LSA. You pay per lead, not per click. Way cheaper if you do it right. Most lawyers set it up wrong. We fix that.

• We get you verified and live.
• We pick the right job types for your firm.
• We filter out garbage leads so you don’t pay for nonsense.
• We track every lead back to where it came from.

Some people don’t want to read your website. They want to push a button and talk to a human. Call-only ads do exactly that — just a big “Call Now” button on their phone.

• Ads show only on phones (where people actually call from).
• Copy is short and direct — “Need a lawyer? Call now.”
• We run them nights and weekends when you’re closed.
• We track which calls actually turned into something.

You don’t want clicks from three states away. You want people who can actually drive to your office. We make sure your ads only show to people in your backyard.

• We draw a circle around the zip codes you serve.
• We block everywhere else, so you don’t waste a dime.
• We bid more for neighborhoods that bring good cases.
• We use location words like “downtown” or “near the courthouse.”

Someone clicks your ad. They land on your homepage. Then what? They bounce. Because your homepage isn’t about what they just clicked on, we fix that.

• Headline on the ad matches headline on the page. Simple.
• Phone number and form go right at the top — no scrolling.
• We remove the menu so they can’t wander off.
• We test two versions and keep the one that gets more calls.

You’d be amazed at how many lawyers run Google Ads and have no idea which ones actually ring the phone. We set up tracking so you actually know what’s working.

• We track phone calls from ads, not just clicks.
• We track form fills and chat messages too.
• We separate real leads from tire-kickers in your report.
• We show you the cost per lead. Not just “how much we spent.”

Most people don’t call the first time. They click, look around for two seconds, and leave. Remarketing shows your ad to them again later — on Facebook, YouTube, random news sites — until they’re ready.

• We show ads to people who have already visited your site.
• Different ads for someone who reads a blog vs. someone who has almost filled out a form.
• We cap how many times they see it (nobody likes being stalked).
• We track how many come back and finally call.