Jul 16 – Aug 6, 2025
Aug 7 – Aug 27, 2025
Performance Metrics
| Metric | Before | After | Change | Why This Matters |
|---|---|---|---|---|
| Bounce Rate | 64.00% | 38% | ↓ 41% | Fewer visitors dropped off the website |
| Orders Fulfilled | 671 | 1214 | ↑ 83% | Increase in organic sales volume |
| Gross Sales | $28,190 | $151,386 | ↑ 439% | Higher revenue driven by more orders |
| Average Order Value (AOV) | $42 | $125.00 | ↑ 238% | Upselling features increased purchase thresholds |
| Returning Customer Rate | 7% | 19% | ↑ 171% | Subscription model drove recurring orders |
How These Results Were Achieved
The improvements in orders, gross sales, & customer retention were not simply the result of a new website. They came from a strategically designed, conversion-focused landing page that guided users at multiple touchpoints, keeping them engaged rather than letting them exit.
Average Order Value (AOV) Growth:
Before:
$60 per order
After implementing upselling tactics:
$150 per order
Key Tactics Implemented:
-
“You may also like” product recommendations on product pages and in the cart encouraged customers to explore complementary products.
-
Free shipping progress bar (“You’re $XX away from free shipping”) motivated shoppers to add extra items, naturally increasing cart size.
-
Subscribe & Save model for loyal customers boosted the returning customer rate from 7% → 19%, giving repeat buyers an easy way to reorder favorite products.
These relatively small website feature adjustments led to:
- 12.5% increase in orders fulfilled (400 → 450), reflecting more organic sales.
- 181% increase in gross sales ($24,000 → $67,500), driven by both higher order volume and AOV.
- 150% increase in AOV ($60 → $150), showing that upselling features encouraged higher purchase thresholds.
- Returning customer rate more than doubled, demonstrating the power of subscription-based recurring orders.
Why This Matters:
Ads generate traffic, but a website converts that traffic into profitable sales. Without a conversion-focused site, ad spend leaks through high bounce rates, low engagement, and missed upsell opportunities. By implementing upsell tactics, visual cues, and subscription models, this skincare brand transformed casual visitors into high-value, repeat customers, proving that optimizing the website experience is just as critical as driving traffic.
Additionally, these improvements show that organic growth driven purely by website features can dramatically increase revenue – without spending extra on paid ads. This highlights the critical role of a well-optimized website in maximizing the return on every visitor.