Build-to-Rent Developer Case Study

Accelerating Occupancy With Digital Funnels

Timeframe:
Jun – Jul 2025 (Summer Leasing Season)

Challenge:

  • 200-unit community struggling to hit occupancy targets.

  • Listing sites produced inquiries, but few tours or leases.

What We Did:

  • Geo-targeted Meta + Google Ads: highlighted amenities & rent affordability.
  • Conversion-Optimized Landing Page: “Lease Now,” rent calculator, virtual tours.
  • Lead Nurture System: automated SMS follow-ups, tour scheduling, AI lead scoring.

Results:

Takeaway:

For BTR projects, every vacant unit is lost rent. With the right ad + website + follow-up funnel, lease-ups can move 4x faster — improving cash flow and asset valuation.