- Build-to-Rent Community Lease-Up
Table of Contents
ToggleAccelerating Occupancy With Digital Funnels
Timeframe:
Jun – Jul 2025 (Summer Leasing Season)
Challenge:
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200-unit community struggling to hit occupancy targets.
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Listing sites produced inquiries, but few tours or leases.
What We Did:
- Geo-targeted Meta + Google Ads: highlighted amenities & rent affordability.
- Conversion-Optimized Landing Page: “Lease Now,” rent calculator, virtual tours.
- Lead Nurture System: automated SMS follow-ups, tour scheduling, AI lead scoring.
Results:
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CPL reduced: $60 → $25.
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800+ verified leads in 30 days.
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260 tours booked (virtual + in-person).
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Occupancy pace: 4–5 units/week → 18–20 units/week.
Takeaway:
For BTR projects, every vacant unit is lost rent. With the right ad + website + follow-up funnel, lease-ups can move 4x faster — improving cash flow and asset valuation.
