SEOAugust 22, 2025Entity SEO: The Key to Dominate Google’s AI Overviews
Search is changing significantly, and this change goes beyond simple aesthetic improvements. The old tactic of "target the right keywords and you'll rank" is rapidly going out of style now that Google's AI Overviews are online. Today, entity SEO is the main focus. Google is producing AI-driven responses based on entities—people, locations, ideas, and relationships—instead of just matching text to queries. Google is no longer solely a keyword-based search engine, which is why your once-top-ranking post has suddenly fallen below a huge AI block that appears to "know" the answer – frequently citing sources you've never heard of. It has…
