Brokerage Case Study

From Cold Clicks to Closed Deals

Timeframe:
Apr – May 2025 (Spring Market)

Challenge:

  • High cost per lead ($72).

  • Leads are not converting into showings or closings.

What We Did:

  • Hyper-targeted Meta Ads or buyers & sellers.
  • Location-Based Retargeting: visitors who clicked Dallas homes only saw Dallas inventory in follow-up ads (same for Atlanta, etc.).
  • Website Enhancements: instant home valuation tool, trust signals, sticky CTAs.
  • Follow-Up Funnel: SMS + email nurturing, CRM lead routing to the right agent.

Results:

Takeaway:

By aligning ads, website, and follow-up systems, this brokerage turned ad spend into predictable commission checks — proving that speed-to-lead and local personalization drive results.