- Residential Real Estate Brokerage
Table of Contents
ToggleFrom Cold Clicks to Closed Deals
Timeframe:
Apr – May 2025 (Spring Market)
Challenge:
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High cost per lead ($72).
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Leads are not converting into showings or closings.
What We Did:
- Hyper-targeted Meta Ads or buyers & sellers.
- Location-Based Retargeting: visitors who clicked Dallas homes only saw Dallas inventory in follow-up ads (same for Atlanta, etc.).
- Website Enhancements: instant home valuation tool, trust signals, sticky CTAs.
- Follow-Up Funnel: SMS + email nurturing, CRM lead routing to the right agent.
Results:
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CPL reduced: $72 → $29.
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50+ verified leads in 30 days.
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150+ appointments booked.
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9 transactions closed in the first month, dozens more under contract.
Takeaway:
By aligning ads, website, and follow-up systems, this brokerage turned ad spend into predictable commission checks — proving that speed-to-lead and local personalization drive results.
